السلام عليكم ورحمه الله وبركاته
بنات عندي قطعه بالانقليزي يبغالها اختصار بحطها واللي تعرف تختصرها تختصر احتاج مساعدتكم ربي يوفقكم
dvcrtising is indelibly woven into the fabric of our society. it is credited with raising our stdard of living lowering unit costs of mass-produced goods, providing information ,and helping new firms enter the marketplace. without advertising we wouid pay more for most of the mass media that we enjoy .
despite the fragmentation of the mass market into hundreds of smaller markest and the development of new ways of communicating with consumers , business firms still spend well
over $150 billion to ad- vertise their goods, services, and ideas in the united states each year.
In recent years , advertising by u.s. corporations in other nations has increased dramatically with the spread of business internationally, fueled by new communication technologies. the formation of gian transna- tional advertising agencies has greatly affected
the industry.
in this chapter, we discuss the development function , regulation, trends , and problems of the industry, including the present and prospes-tive role of advertising on the internet.
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