الله يسر ويسهل على اللي يساعدني ويترجم لي هذا المقال الله يخليكم بكرا لازم ارسله بالايميل على الدكتور والمقال عليه 15 درجه
MARRIAGE ADVERTISING IN
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INDIA'S SUNDAY NEWSPAPERS
{In India, parents have traditionally found husbands or wives for their sons and daughters. Today, the parents are using a new technique in their search-advertisements in the Sunday newspapers. In addition to helping young people ,find suitable marriage partners, these advertisements reflect the changes that are occurring in Indian society.}
1- Every Sunday morning millions of Indians settle down with a cup of tea and the special weekend issues of their newspapers, just as Americans do. But ,here with the marriage season approaching many them turn quickly to a Sunday feature that is particularly Indian-the columns and columns of marriage, advertisements in which young people look for husbands and wives.
2- "Beautiful Brahman, girl, wanted for bank officer from well-connected family," one says. "Vegetarian” man (doctor, engineer preferred) for, church-educated ,girl with light complexion, says another. "Solid 25-year-old" salary four figures, wants tall, charming educated Punjabi," says a third.
3- This is a relatively modern change in the age-old custom of the arranged marriage. The thousands of advertisements published each week, increasingly reflect social changes that are coming to this traditional society. For example, although women are still usually described in terms of appearance, or skills “in the wifely arts," information about their earning power is entering more and more of the advertisements. This reflects the arrival in India of the wo rk ing wife.
1- Divorce which used to be almost unheard of in India, is sometimes now mentioned in the advertisements as in the case of a woman whose advertisement in a New Delhi newspaper explained that she had been "the innocent party'' when her marriage broke up.
2- Because the custom of the dowry( marriage payment) is, now illegal, some advertisements say "no dowry," or "simple marriage," which means the same thing. However, the fathers of many bridegrooms still require it.
3- As a sign of the slight loosening of the rigid caste (social class) system, a number of advertisements promise "caste not important" or "girl’s abilities will be main consideration." The majority of them, however, still,, require not only caste, such as Brahman or Kshatriya, but also a certain home region or ethnic origin.
4- ln a land where light skin is often regarded as socially preferable, many also require that a woman have a “wheat-color" complexion or that a man be *tall, fair and handsome."
5- Advertisements are placed and eagerly read by a wide range ,of people in the upper classes,-mostly in cities. Many of' them receive dozens of answers. There’s nothing embarrassing about it ,” explained a Calcutta businessman advertising for a son-in-law.
'It's just another way of broadening the contacts and Increasing the possibility of doing the best one can for one's daughter-"
6- Because of high unemployment and a generally poor standard of living here,
one of the best attractions a marriage advertisement can offer is a permit to live
abroad, especially in Canada or the United States. A person who has one can get what he wants.
One recent Sunday in Madras, for example a Punjabi, engineer: living in San Francisco advertised for a "beautiful slim bride with lovely features knowing music and dance.” And a man whose advertisement