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A strong tradition in Japanese business relationships is gift-giving. Gifts are given for meetings and different events. Many times food is considered modest gifts. Interestingly, gifts that come in a set of two are considered lucky. Gifts in numbers of four or nine are considered bad. The present given represents the status of the person receiving the gift. Also, traditionally business cards have great importance and are part of a long ceremony. Exchanging business cards is important because it shows peoples’ status. When handing a business card it is required to use both hands and bow. After receiving the card it is looked over and read and you must try to pronounce the card owners name. The cards are also kept out on a table. This is a strength because it helps you understand the title of the person. This is important in knowing who you are talking to and what their ranking is. Traditionally the ranking of someone is very important to them. This helps the company to know what is going on.
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